Cookie policy
Version v1.001 · Last updated 14-Sep-2026
Introduction
When we state “Gippea,” “we,” “us,” and “our,” we mean all Gippea companies and their affiliates. We may use cookies, web beacons, tracking pixels, and other tracking technologies when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (such website, media and any of the other forms mentioned above are collectively, referred to as the “Services”), to help customise the Services and improve your experience.
We reserve the right to make changes to this Cookie Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Cookie Policy. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Cookie Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Cookie Policy by your continued use of the Services after the date such revised Cookie Policy is posted.
Other Tracking Technologies
In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customise our Services and improve your experience. A “web beacon” or “pixel tag” is tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.
Privacy Policy
For more information about how we use information collected by cookies and other tracking technologies, please refer to our Privacy Policy. This Cookie Policy is part of and is incorporated into our Privacy Policy. By using our Services, you agree to be bound by this Cookie Policy and our Privacy Policy.
Definitions
Cookies:
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.
Web Beacons:
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Services’ pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
Pixel Tags (also called 1x1 pixel or tracking pixel):
Is a graphic with dimensions of 1x1 pixels that is loaded when a user visits a website or opens an email, and is used to track certain user activities. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing.
Embedded Script:
An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
ETag, or Entity, or Tag:
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Unique Device or ID:
The unique series of numbers and letters assigned to your device.
Probabilistic Finger-printing:
Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing. Note also that in the EU, IP Addresses are personal information.
Device Graph:
Device graphs can be created by combining non-personal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.
Unique Identifier Header (UIDH):
Unique Identifier Header (UIDH) in the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types the web address of a retailer on his or her phone, the request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.
It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.
Contact Us
If you have questions or comments about this Cookie Policy, email us at privacy@gippea.com.